Most bloggers are used to being paid for posts. But trends are changing, and the CPA model is becoming a more profitable form of cooperation between brands and influencers. Why? Continue reading to find out.
What is CPA
Cost per action (CPA) is a model where an advertiser only pays for completed actions. With it, a brand doesn’t have to acquire customers or look for relevant ad spaces. An intermediary—a CPA platform that directly interacts with bloggers—handles these matters.
The CPA model is profitable for its participants because a brand or store only pays if a user performs a target action. This could be registering on a website, subscribing to a newsletter, filling out a form, or purchasing a product or service.
Under this model, the blogger is the performer and responsible person. The CPA model lets bloggers who want to make money here and now pick a brand from the CPA platform’s catalog. This drastically simplifies the task and saves the blogger time because they don’t have to look for interested brands and negotiate terms with them.
How CPA works
The CPA model revolves around 3 parties: a store/brand, a referral program, and a blogger (content creator).
The referral platform creates a catalog of brands it currently cooperates with on set terms.
The platform’s goal is to find brands that will interest bloggers. These brands need to offer a wide variety of products and be popular enough for bloggers’ followers to know what they are.
The blogger’s goal is to provide users who will perform target actions—orders or purchases—on the brand’s website.