There are five different video formats on Instagram, each of them has a different purpose, and specs. Below you’ll find best practices for creating engaging Instagram video content.
Create videos for mobile viewers
Since Instagram is a mobile-friendly social media and many users access it with their smartphones, it’s best to record videos in a vertical orientation. However, if you planning on creating longer video content, the horizontal video may be a better fit. Viewers can turn the phone 90 degrees for a full-screen viewing experience.
Hook your viewers
As a general rule, you have just three seconds to convince a viewer that watching your Instagram video is worthwhile. Or exit out of Instagram Story. Give users a reason to keep watching. Whether it’s promotional videos or a “how-to guide”, find a way to offer instant appeal.
Create Value for Your Viewers
If you want to grab your viewers’ attention in the very beginning you need to provide some kind of value. It could be either a captivating conversation, a lecture, or just a funny video that makes people laugh. At the same time, your content could be both informative and thought-provoking.
What your viewers will get should be clearly visible from the very start. Before setting out to create a video, come up with an idea of the real value to users. If you promise them something from the first second, you’ll likely see more views, engagement, and shares.
Track Trends on Instagram
It’s a no-brainer, Instagram is constantly experimenting with materials and formats. While new features appear literally all the time, to stay on top with the evolving trends, you need to make sure that you understand what’s available on social network right now.
Instagram boasts some of the best engagement levels, but different users will engage more with specific types of content. Experimenting with various content types will help you to figure out what really speaks to your audience.
When you try a new content type, say Reels, ask for feedback from your followers, and get them to let you know what you’d like to see more of.
Understanding Your Audience
At the same time, don’t waste your time and money by creating videos that nobody watches. Get to know your audience with their wants and needs and, then, craft the specific tone of your messaging.
If you haven’t identified your target audience yet – do it, outlining all of the information you can gather, including their gender (majority), location, age, and other essential facts. Once you know who your ideal follower is, you can begin producing content that’s appealing to them. Not to mention, use hashtags that will help users find your posts.