Do you have what it takes to be a micro-influencer? It definitely takes a self-motivated, enthusiastic, and strong-willed person. But, following our five steps are definitely the right path.
First, choose your platform. It should be something that aligns with what you already like to do. If you like to take pictures, start an Instagram. If you like to make videos, get that YouTube page started. Don’t neglect other social media platforms, like TikTok or Twitter. Most importantly, start with just one platform. Specializing is vital.
Next, choose your niche. Again, it should be something you are already interested in. There is a niche for everyone! Fashion, music, technology, fitness, gaming, and so much more. You should already be passionate about your chosen niche. Otherwise, you risk appearing fake or burning out.
Third, grow your audience. Post regular, high-quality content to gain as many followers as you can. A micro-influencer should have a substantial amount of followers, but you should set your own follower count goals. Get as many likes, comments, and shares as possible. Call your followers to action, and engage with them.
Next, you can start to monetize on your platform. Connect with brands on micro-influencer networks, like ConvertSocial. Affiliate marketing is a great way to make money using links on your posts. Keep using those hashtags, tag relevant brand accounts, and reach out to those brands directly.
Finally, keep on innovating. Always push for more: more followers, more brands, more influence. Practice and hone your skills in your chosen social media app. Maybe start your own brand and sell merchandise. Of course, never forget to be authentic and tell your story.
Today is the best time to become a micro-influencer. Start now!